&Ewing

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Imaginarium

IDENTITY
ART DIRECTION
packaging
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South African high-school education doesn't provide learners with tools that engage their creativity and critical thinking. The Imaginarium set out to innovate this space by creating a supplementary, open source discovery and learning resource centre for all ages.

The Imaginarium briefed Growth Lab to come up with an idea that would help learners supplement their curriculum-led education with crucial 21st century learning skills. In response, Solve It! a game of creativity and critical thinking- was designed to celebrate the power of the human imagination.

Growth Lab partnered with &Ewing to develop and prototype the idea, and was responsible for logo, art direction, graphic design and packaging.