South African high-school education doesn't provide learners with tools that engage their creativity and critical thinking. The Imaginarium set out to innovate this space by creating a supplementary, open source discovery and learning resource centre for all ages.
The Imaginarium briefed Growth Lab to come up with an idea that would help learners supplement their curriculum-led education with crucial 21st century learning skills. In response, Solve It! –a game of creativity and critical thinking- was designed to celebrate the power of the human imagination.
Growth Lab partnered with &Ewing to develop and prototype the idea, and was responsible for logo, art direction, graphic design and packaging.