The Libstar family legacy is a proud one. It involves many years of working with a range of homegrown companies who have been consistently making the most trusted and loved products, and bringing them to South Africa’s favourite shops and dining-room tables.
North partnered with Libstar to reposition the brand within the CPG market by communicating Libstar's brand story of family – they landed on "From Our Home to Yours". North responded with a brand system full of colour and character to execute from.
&Ewing collaborated with North on this one and was responsible for user experience, user interface design and development of a custom Wordpress website.