&Ewing

   

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0FFB3AT$

NAMING
IDENTITY
ART DIRECTION
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The Circa 1430 Vodka 0FFB3AT$ MIXTAPE SOUNDCLASH, a community development initiative in association with DJ Ngamla, DJ Switch and Aux Womdantso.

Our brief was to come up with a social media campaign idea that would add value to a community in the creative space. We landed on 0FFB3AT$ MIXTAPE SOUNDCLASH, a competition where beatmakers, bedroom producers and DJs battle it out to win a bedroom studio and a mentorship from the judging panel. &Ewing collaborated with FIXER on the concept, naming and art direction of  campaign creative.